Similarities Between Forward And Future

Blue keeps eye for IBM in the fight against the data chaos

Eigentlich verspricht IBM in ihrer neuen Flash-Werbung (gefunden bei contentmanager.de ) ja einen Kampf zwischen Ihnen und dem Daten-Chaos. Aus verstreuten Daten sollen nutzbare Geschäftsinformationen gewonnen werden, mittels einer „dramatischen Wende“ eine einheitliche Sicht geschaffen werden. Am Ende stehen jedoch weder Sie noch das Daten-Chaos als Verlierer da, sondern IBM selber.


Aber eins nach dem anderen:

Es beginnt damit, dass die verschiedenen Daten nicht zueinander passen. Ja, das ist ärgerlich, wenn 1+1 plötzlich 3, or is provided a picture of the Sahara with the title "North Pole". remain









that in such an environment, important information actually on the track seems plausible. And then just the threat of data chaos - a gigantic opponent, really!






comes Luckily, just at this moment, the good old IBM to help with creating a unified visual clarity.








This seems so much won the fight and whether competence of the click on the advertising banner sure as we now like to learn more about this " Master Data Management " solutions.
But wait - has not IBM about their own information properly under control? The final image of the Flash movie can doubt for a then still a bit:



The title " heavyweight world champion " and the women depicted correspond about as good as the North Pole and the Sahara or even the 3 and the 1 +1. Or to stay with IBM's own words: the different (exhibited here) data do not match!

love IBM, please * * unified but only your own information and used * precisely * image-text combinations before you tell us your help in providing ...