Sometimes, to leaving a lasting (advertising) impression only the company name, logo and slogan are available - eg on company vehicles stationery, ... A company is therefore well advised (if company or brand names are not commonly known even before running), if these three elements are meaningful, targeted and memorable. How little would be appealing (to take an imaginary example) but "Gustav Meier GmbH - Manufacturers of products" and the whole framed by a black rectangle! What do they do? Why should I remember this company or buy something at the end there?
I admit, the example seems to be something of far-fetched.
But reality happens to be exactly like this:
- The company name: Onet? Never heard! Any reference to the company's activities? Nee ...
- The logo: A circle and a few colors - not just smart, but bland ...
- The slogan: "Tout un monde des Services" - a world of services. Aha, here is the "decisive" Warning: the place (as opposed to "Gustav Meier GmbH ") any items here, but offer services. Yes, that really concrete activity immensely! be due to the dominance of the same
" one has to Onet: So, off to google and "onet" entered So have not heard ...) - then you will find it in 7th place for the first time, an actual meeting appears directly on a company website but even now only on the second page of results (and this is then only a web presence " very first Generation "- after all, with a link to the group).
There expects then the really shocking thing: is Onet not 50-man sweatshop - as one would, by reason of the previously assumed "lived experience" (and look to the one professional marketing not indeed would), but a international group with 35,000 employees and nearly 150 years of history !
only hope that the services offered by Onet are better than the external appearance of the business ...
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