Some companies advertise that at them, the individual is paramount. We believe them, not (because at the heart of every company is always the profit), but you feel as a customer of such statements anyway, at least a little flattered.
The company Vaude (manufacturer of outdoor clothing, mountain sports products, etc.) is more honest: it shows us clearly who is with them at the center - namely, they themselves:
(found at velo plus "current", Spring 2006)
Is it the love for their logo, which means that the user of Vaude products (and with it the spirit of adventure and fun-Outddor) then something in the background (or in the lower left corner) must connect? Is it perhaps even a kind of ideological mantra: "You are nothing, your outdoor outfitter everything"?
Or in the end only an oversight, because usually there is the side structure in Vaude is more like?
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