In Milram I immediately think of spring Quark . Since the regular advertising in the early years has acted so.
Or, more precisely to be: I thought - until yesterday. Since then I connect Milram only with bad taste.
came in this way: one night in a cheap hotel in Frankfurt a. M . followed by a breakfast buffet very clear. While the rooms offered no reason for complaint, cried out for the breakfast buffet "Billigfrass. The selection was therefore based on the principle that 'what is most palatable. was one of me in retrospect inexplicably to a Milram yogurt (the series "Gold", which is listed on the site Milram not, however, but on the Internet apparently mainly locate in calories tables ...). (Should be a fact of
imho
for a prosperous country with the first matter of course to be) Now we are spoiled in Switzerland, of course, to improve the quality of the food. The happy, herb-eating Alpenkuh as is inevitably better milk than a year-round power feed Stallkuh from the north German lowlands (of course only example - and only does so because of Milram Nordmilch ).
A good example in the Swiss yogurt Coop is then also quite good. Only those who produce their own yogurt often should complain as yet.
Und dann kommt einem nichts ahnend dieser Gold-Joghurt von Milram auf den Löffel. Das Positive zuerst: die beiden Charakteristiken, mit denen auf der Verpackung für den Joghurt geworben wird, sind nicht gelogen. Stichfest und mild steht da. Ja, mild ist er (auch wenn das nicht der Sinn eines Joghurts ist) und stichfest auch (was sicher äussert praktisch ist, wenn man bspw. während schwerer Turbulenzen im Flugzeug einen Joghurt essen will).
Was es aber sicher nicht ist, ist Joghurt. Vielleicht Kunststoff-Gelee mit künstlichem Himbeer-Aroma, aber sicher kein Joghurt. Pfui Spinne!
Somit ist der Marken-Slogan wohl als vom Hersteller zwar als anstrebenswert erkanntes, aber aus Cost reasons, not able to understand realizable goal. And all the bla-bla? If you get served for free, if you look at the website of the parent brand Nordmilch opens - marketing gibberish as from the (totally outdated) textbooks. A few examples:
- " The focus is on strong brand Milram, who claim to one of Europe's strongest brands in the dairy shelves become ."
(that is, at least insofar as revealing as that confirmed here that the focus is not on the products or product quality) - " High products for daily needs of delicious dairy products. "
(I did not know that the person has a daily requirement of delicious dairy products! This should include the DGE necessarily as a separate entry in their nutritional requirements tables ...) - " The unique combination of quark and yogurt is easier than cottage cheese and yogurt, and more satisfying than making it an ideal snack. The yogurt-cheese is topped by a large dollop of apple sauce without chunks. "
(at least here is unnecessary commenting ...)
- "
This cheese ( MILRAM Burlander ) associated with positive emotions, such as rural naturalness, local ties and tradition. "
(might as well look like the home, one with the cheese ? associated there is talk of Ettikettenhausen or plastic casing City)
This cheese (
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