Microstructures Microscopes

The end of the opinion of consumerism slaves? Part 1

seems advertising of food in general, only two forms of know:

1. The food manufacturers: they advertise especially with healthy, happy people who dared in the home or the intact nature of absolute pleasure eating the product (or just drink).
2. The food trade: it advertises primarily with selection and low prices.
   

questions about / ecological, social or (folk) health effects of cultivation, husbandry, production and processing have usually have no place. The product is (and should it be?) For the buyer ultimately a "black box " - where it comes from, under what conditions it was produced, whether it's health and well-being of the consumer is useful - these issues seem to represent only a small percentage of users (which is growing steadily, in absolute terms is still low). And for products that every (r) x-times a day and consumes GE.


That is another way (so you can ask questions and demand answers), is to show these mini-series on consumer slaves. "

makes the Start:

"Our Daily Bread"



a "harrowing documentary about the (industrial) food production in Europe ( Coopzeitung , No. 19/2006) of Nikolaus Geyrhalter .

Geyrhalter asks questions about the origin of our food and investigates why these today are generally cheaper while the price of anything, or almost anything else, constantly increasing. The reality that he found it, stands in stark contrast to the consumer, for example, is presented in advertising.

A few excerpts from the interview Coop newspaper with the filmmaker:

• "What impressed me was to see to what extent these production processes are efficient and completely inhumane."
• "The hygiene is good in these companies. What is unbearable, this is the way in which the animals treated. "
• " crucial that you become a responsible consumer. "(which for Geyhalter example in the purchase of organic products is expressed)
• is We are the last critical generation in view of the problem ( Geyrhalter born in 1972). I have a feeling that the 80's generation lost, without any critical mind, rather in a sea of \u200b\u200bconsumerism. Environmental issues do not interest "
• " I would hope that people begin to think more self -.. Think "

More information about the project and film (including film trailers ) under www.ourdailybread.at.